Smart phone sales have risen by 74.4% each year. Globally they have risen around 21.8%. By the end of 2010 there were 5.3 billion subscriptions, of those 940 million have-potentially access to mobile broadband services. (ITU 2010 estimated)
In the US 38% use their phone for internet access, 34% to access email, 72% for text messaging, 30% for instant messaging, and 76% for just plain old taking pictures (Pew Research Center, 2010).
There are over 1 billion mobile workers on the planet that can actually do their job remotely while away from their desks. The United States is the most highly concentrated market for this work force at 72.2% in 2008 even higher today.
Businesses that do not figure out how to turn their current existing content into a creative mobile environment driven by efficiency and productivity will be in very big trouble in the coming years. Consumers have the time to spare while shopping in malls or sitting in restaurants, going to amusement parks, casino’s, hotel’s or even race tracks. But professionals are accountable to their employers and their priorities are crucial around their companies bottom line. It does not matter what field of business you are in, we all need to communicate in some form or another and the common denominator for the future will always be in a mobile form.
Businesses in today’s market must find ways to increase productivity while lowering over all expenses to stay in business. The days of undisciplined spending and over indulgence on the illusion of profit are over. As a small business you have to find a sort of niche market in order to compete in this environment as well. What people will learn is that with the innovation of Wi-Fi proximity marketing you could start a company to show other businesses a way to create a new revenue stream without any major change in your current business model, just the switch from offline marketing to mobile online marketing via Wi-Fi.
Again you must optimize your existing content to the mobile environment. If you have a Website that’s fine, but if its not optimized for mobile what good is it if one of the biggest markets in the world the mobile market can not see your site on their screens. It may look great on a laptop or desktop but if it can not be seen on a mobile phone you are killing a potential customer base of thousands even millions of new clients. First educating businesses on Wi-Fi marketing and then showing those businesses how to make the work activities of their employee’s better, faster, and easier- as it is critical to successful mobile ventures to deliver ROI.
You must keep in mind how users needs differ when accessing content on their phones rather than a PC or tablet, in this new mobile world you have to stay relevant. You must continue to find ways to reinvent yourself and stay a step ahead of your competitors.
Examples could be using video instead of long drawn out articles, audio to summarize market research or doctor dictation, short message or sms systems to quickly and easily read a coupon, special, or up coming event. The ability to send hyperlinks to splash or squeeze pages for more info or a URL directly to a mobile site. How about the ability to take a picture of a QR code that automatically opens up a wifi network to access any pre configured message or content and the ability for data capture all in the same device. The ability to have retail businesses make professional coupons with a bar code that can be changed on the spot.
This is not a business of selling products this is a business of solutions.
The vision should be to explain to businesses how to do their business better, faster and easier. Once you are armed with the vast potential of Wi-Fi mobile marketing maybe you will be able to help someone else become more efficient, more productive, more interactive and most of all make more money.
Mobile marketing is a business being built on educating people of these technologies first, buy from who you want but learn what the possibilities are for business helping business. Mobile devices are here to stay, they are not the story, they’re just the screens. We are on the verge of a new level of life changing technologies, and as a business you can not afford to just sit back and ignore the last frontier of marketing.
If you are a business, consumer, or just want to take pictures, you must understand we are in a incredible time. The future of mobile is here, we are all part of the winds of change. As I look at my phone, it first comes on very bright with one touch, then it starts to dim and then goes blank as will we all. Will you first be a part of that bright change or will you dim and just go blank?